AI-powered server-side tracking

Stop losing conversions
to ad blockers.

Server-side tracking for every ad platform. Every e-commerce store. One tool. Recover 15-25% of lost conversions.

14-day free trial. No credit card required. Setup in under 10 minutes.

MetaTikTokGoogle AdsGA4PinterestSnapchatLinkedInRedditCriteoAwinTaboolaOutbrain

Browser tracking is broken.

Your ad platforms see half the picture. You're optimizing on incomplete data.

25-40%

of events blocked

Ad blockers and privacy tools kill client-side tracking

7 days

cookie limit on Safari

ITP caps third-party cookies, breaking attribution

80%+

iOS opt-out rate

App Tracking Transparency decimated mobile tracking

Everything you need.

Server-side tracking that just works.

12 CAPI Platforms

Meta, TikTok, Google Ads, GA4, Pinterest, Snapchat, LinkedIn, Reddit, Criteo, Awin, Taboola, Outbrain — all native.

Every E-Commerce Store

Shopify, WooCommerce, PrestaShop, Magento, or custom. One integration, all stores.

Zero GTM Required

No Google Tag Manager expertise needed. Connect your platforms and go. 10 minutes to first event.

Identity Stitching

Cross-session identity resolution matches 95%+ of conversions. Cart token to browser ID — automatically.

Real-Time Health

Live event stream, per-platform health scores, anomaly detection, and delivery rate monitoring.

AI-Powered Diagnostics

Built-in AI assistant diagnoses failures, suggests fixes, and generates performance reports.

Simple, transparent pricing.

12x cheaper than Converge. 7x cheaper than Elevar.

Starter

$29/mo

10K events/mo

5 core

1 store

Why TrackLayer?

Side-by-side comparison with alternatives.

Feature	TrackLayer	Converge	Elevar	Stape
CAPI Platforms	12 native	14	12	Any (DIY)
CMS Support	All	All	Shopify only	All
GTM Required	No	No	Yes (sGTM)	Yes
AI Diagnostics	Yes (22 tools)	No	No	Basic
MCP Server	Yes	No	No	No
Starting Price	$29/mo	$400/mo	$200/mo	$17/mo

Start recovering lost conversions today.